<aside> ⭐ We asked some of the top product leaders on their favourite questions to ask in product interviews. This is what they said:
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“If they say anything that's to do with going out with their friends, eating, cooking or reading, it's a no. They need to be able to articulate something passionately and sell an idea because as a product person at least, that's an essential skill.
The most interesting answer I had to that was a guy who was very interested in Pakistani politics, at which point I thought, well, this is a tough sell to me. But wow, after five or 10 minutes, I was suddenly very interested in Pakistani politics and knew a lot more than I did before. And I thought, if he can do that with a product, that's amazing. So always ask, what do they do for fun. What gets them going outside of the office.”
**Richard Shepherd,** Director of Product at JUST EAT
“I like to ask that question for a couple of reasons. The first is, I’m just nosey. I want to understand a little bit about them, their hobbies, what they’re interested in, but when you get into the nuts and bolts of why it’s their favourite product, you can begin to unpick different facets of the product, so why is it good? What metrics should it be hitting? Why is it a useful product? Have they really thought through the customer needs? What job is it addressing? What are the outcomes that customers want?
My favourite question off the back of that is; “What feature would you remove from it?” It's tough to answer because you usually enjoy a lot about it and it might be really easy to say here are the features that I would add to it, but removing a feature from a product can be one of the hardest things that a product manager has to do.
Often you become emotionally attached to products and features, so having to think about removing a feature can be tough, and we’ve seen it with Apple’s iPhone. They removed the headphone jack, and that’s not an easy decision to make. If they looked at the data and analytics, they would have seen that almost all their customers are using this feature, but actually they’re able to be a little more visionary, predict where the market might move to, and make tough decisions about removing features from products.”
Adam Warburton, CPO at Vypr (ex-Co-op)
In this scenario, a lot of candidates will highlight a product such as Spotify or Instagram and that’s not an issue. However, our advice would always be to pick something less mainstream. The key reasoning is:
“I ask it because the answer tells me a number of different things. Firstly, is this person open and honest? Did they tell me about some of the failures they've had that they have completely owned, and what did they learn from it? How big was the failure overall? If the failure was massive, it tells me this person has been swinging for the fence as opposed to incrementally optimising things and playing it safe.
Another question I ask people is; "Explain something very complicated to me in a very simple way".
Again, the answer they give back to me tells me a number of different things, like what's their calibration of complicated and can they distil that into a very simple sentence so that me, as a layperson, could understand it. Good product managers often have to translate very complicated requirements to stakeholders or engineers, so communication is key.”
Dave Thompson, VP Product at Stuart (ex-Skyscanner)
“I throw it in the middle of talking about products or about something completely unrelated. I love this question because it's something that I find people aren't prepared for.
I want to get into what is it that motivates them to do good work? What would they rather not see in their workplace?
It's a two-way question, so for me, I want to judge if I can offer this candidate the right environment to come work where we are. At the same time, I'm trying to get a sense for what is the best conditions under which this person is going to work so I can create those conditions for them.”